Parent Company of Aramith Acquires the C.L. Bailey Co.

Parent Company of Aramith Acquires the C.L. Bailey Co.
The Armand Capital Group, a Chicago private equity firm and parent company of Belgium-based Saluc SA, maker of the famous Aramith billiard balls (www.aramith.com), has acquired the C.L. Bailey Co., a Marionville, MO, manufacturer and distributor of pool tables, gameroom furniture, and billiard accessories. Terms of the transaction were not disclosed.
According to Denis Mola, chairman of Armand Capital, “We are a private investing group that has an objective to build an international portfolio of participations in financially strong companies active in the billiard sector. When Charlie Bailey, the president of C.L. Bailey, initially approached us, we quickly recognized the quality of the company and its potential. The C.L. Bailey Co. has an outstanding management team, attractive product line-up, and a well-established customer base. Saluc, with its Aramith product line, is the billiard industry’s most recognized international trade brand. We intent to leverage the Aramith brand and global distribution network via product line extensions that bring added value to billiard retailers in North America and abroad.”
Chuck Bailey, general manager, and Shine Lee, operations manager, will continue in their current management capacity and will report to Curt Bossuyt, managing director of Saluc. All three managers will become members of the company’s management committee. Industry veteran Curt Cook will continue as the national sales manager for the company.
Moving forward, the company will operate under the Armand Billiards Group name. “The Armand Billiards Group name better communicates the company’s common ownership with Saluc and the wide selection of billiard products offered under the Aramith, C.L. Bailey, Fischer, The Level Best, and Velocity brands” stated Curt Bossuyt.
Apart from the Bailey Company adding the Aramith products in its billiard accessories line, there will be no changes to Aramith’s current distribution network in North America. For more information on the company or its products, please contact the Armand Billiards Group at 877-258-1963, or visit www.armandbilliards.com.

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