AmberBock to Sponsor American Poolplayers Association

ST. LOUIS (Feb. 10, 2003) – Anheuser-Busch, Inc., today announced Michelob AmberBock, its best-selling specialty beer, will be the “official beer” sponsor of the American Poolplayers Association (APA), the world’s largest pool league, and the American Darters Association (ADA), a national network of amateur dart leagues. As part of the sponsorships, Michelob AmberBock will gain exposure through 216,000 members of the APA and 8,500 members of the ADA, and will have signage in a combined 9,600 retail accounts nationwide. “Michelob AmberBock is proud to be the ‘official beer’ sponsor of two great amateur sports leagues,” said Mike Murphy, product manager, Michelob Specialty brands, Anheuser-Busch, Inc. “Our sponsorships give Michelob AmberBock an opportunity to reach active, contemporary consumers playing two of the most popular games in prime retail locations.” The APA and ADA have a combined 750,000 league nights each year throughout the United States.
“We’re excited to be involved with Anheuser-Busch, one of the top marketers in the world,” said Glenn Remick, president, American Darters Association. “Michelob AmberBock’s sponsorship will help bring attention and credibility to our league.” “Anheuser-Busch is going to be a great partner for the American Poolplayers Association,” said Renee’ Poehlman, president, American Poolplayers Association. “We have a large membership of active, contemporary adults that should be a good fit for Michelob AmberBock.” The brand will support its sponsorships of the APA and ADA with point-of-sale materials featuring composite logos for each league. Michelob AmberBock is an American-style bock beer brewed using a high percentage of imported hops and two-row barley malt for a rich, smooth taste that’s full-bodied but finishes cleanly. In addition to Michelob AmberBock (introduced in 1995), the Michelob Specialty Ales & Lagers include Michelob Hefeweizen (introduced in 1995), Michelob Honey Lager (introduced in 1997), Michelob Black & Tan (introduced in 1998), Michelob Marzen (seasonal, introduced in 2001) and Michelob Seasonal All-Malt (seasonal, introduced in 2002).The APA is generally recognized as the Governing Body of Amateur Pool, having established the official rules, championships, formats and handicap systems for the sport of amateur billiards. The APA produces three major tournaments each year – the APA National Team Championships, the APA National Singles Championships and the U.S. Amateur Championship-that, together, pay out more than $1 Million in cash and prizes annually.The American Darters Association (ADA) operates the United States’ only national dart league program. The American Dart League includes traditional English steel tip and Electronic soft tip dart types. Annually the ADA’s Championship Series offers a National Championship and four Regional Championships. Michelob Specialty Ales & Lagers are brewed by Anheuser-Busch, Inc., the world’s largest brewer.

Pool Balls and Billiard Balls at LOW PRICES!!!

About the Author:
Inside Pool Magazine publishes billiard news. Definitive Synergy creates pool and billiard management software.