ESPN Adds Airdates in August & September

ESPN Adds Airdates in August & SeptemberBCA Open 9-Ball Championships earn high ratings Colorado Springs, Colorado: ESPN has just announced the addition of eight more broadcast hours of the Billiard Congress of America [BCA] Open 9-Ball Championships, scheduled to air this fall. Beginning on Monday, August 30, the women's semi-finals and finals will be re-broadcast on ESPN2 through late September. Since the tournament began airing in 1999 it has received added broadcasts each year, with a record 64 hours in 2003 and 43 thus far in 2004. Of the current hours, viewer ratings have jumped from a .29 average rating (253,469 households) for the debut showings of all four rounds in June, to a peak of .49 (431,161) for a single showing of the Men's final in mid-July. ESPN's benchmark rating average for all taped sporting events is .20, making billiards an audience winner. This is welcome news to event sponsors currently enjoying visibility through rotating arena banners that send their brand message to millions of ESPN viewers who love billiards and just may be looking for a place to play or to purchase equipment or accessories. Sponsorships for the 2005 event are available exclusively to BCA members, and bid packets will be distributed in September 2004. Official 2004 sponsors in the current marquee lineup are: Connelly Billiards (table), McDermott Cue (cue), Championship Billiard Fabric (cloth), Imperial International (ball), Econo Lodge (hotel partner), Tweeten Fibre (chalk), Sardo Tight Rack (rack), Brunswick Billiards (furniture), American Poolplayers Association (arena), Billiards Digest (arena), BCA Leagues (host) and the Riviera Hotel & Casino (host). Added ESPN2 airdates & times (all times EST): Monday Aug 30 11:00 a.m. 2004 Women's Semi-Finals Corr vs. Kelly Monday Aug 30 Noon 2004 Women's Finals Corr vs. FisherMonday Aug 30 5:00 p.m. 2004 Women's Finals Corr vs. FisherThursday Sep 16 11:00 a.m. 2004 Women's Semi-Finals Corr vs. Kelly Thursday Sep 16 Noon 2004 Women's Finals Corr vs. FisherThursday Sep 16 6:00 p.m. 2004 Women's Finals Corr vs. FisherMonday Sep 20 11:00 a.m. 2004 Women's Semi-Finals Corr vs. Kelly Monday Sep 20 Noon 2004 Women's Finals Corr vs. FisherVisit InsidePOOL for the latest news from the sport of billiards and pool.

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