New Online Marketing Tools for BCA Business Members

New online Marketing Tools for BCA Business Members (Colorado Springs, CO) The Billiard Creative Agency II(tm), an online members-only marketing tool kit, is now live and ready for use by Billiard Congress of America (BCA) business members and instructors. The BCA unveiled its newest member benefit at the 2003 BCA International Trade Expo held July 10 -12, 2003 at the Sands Convention Center in Las Vegas, NV. BCA Business members and instructors receive a personalized user name and password to access the Billiard Creative Agency II(tm) through the BCA website. once in this area, visitors have access to marketing and PR advice (Cue Tips and PR Cue Tips), design inspiration and templates (Design Rack) and 50 royalty-free images (Image Pool). Cue Tips features 10 topics such as ad taglines (five pages worth!), photography tips, website checklist, creative promotional techniques and financial proposal advice. PR Cue Tips covers 10 important PR topics such as how to work with the media, how to participate in Billiards Awareness Month (October) and press release samples that can be copied and customized. Design Rack includes almost 40 design templates or inspiration pieces for direct mail, print ads, brochures, web banners, greeting cards, coupons, flyers and posters. The templates are editable documents in PDF format that allow a user to add their own text, but not to add images or logos. To receive files that allow a graphic designer to add and manipulate images, the Design Rack CD is available from the BCA for a nominal fee.
Image Pool provides members with 50never-before-seen images of people enjoying pool at home or in a billiard room. These images are royalty-free, meaning that members can use the images repeatedly at no charge. The two types of images to download directly from the website are: low-resolution color images, suitable for web use; and high-resolution black & white images, suitable for print. All of the images are available in high-resolution color format on the Image Pool CD that is also available from the BCA for a nominal fee. [See the attached file]Under the direction of the BCA Promotions Committee, Brande Cox of Volition Studios ( www.volitionstudio.com) designed the Billiard Creative Agency II(tm), provided the Cue Tips and was the photographer for the billiard room images. Rosanne Gain of RG Public Relations provided the PR Cue Tips. Tom Keller, a well-known Hollywood photographer (www.tomkeller.com) was the photographer for the home images. Dave Thomson of Medium Pool directed Mr. Keller's photo shoots. One of the featured suggestions of the Billiard Creative Agency II(tm) is the annual National Billiard Awareness Month, which is taking place in October. Retailers and room owners are encouraged to take advantage of this promotional vehicle to hold a special sale, event or tournament to raise awareness and encourage more people to play pool and buy billiard equipment and accessories. The images, tag [See the attached file]lines, templates, media schedules and PR suggestions found in the Billiard Creative Agency II(tm) are designed as tools for a successful National Billiard Awareness Month event. The BCA encourages business members and instructors to submit any advertising and promotional pieces created with this marketing tool. The BCA will feature select submissions on the BCA website or at BCA events such as the 2004 International Billiard & Home Recreation Expo (March 31 - April 3) at the Las Vegas Convention Center (special events take place on March 31; Expo floor will be open April 1-3).Contact Information: Amy Long, Director of Marketing & Business Development719.264.8300 x104 amy-long@bca-pool.comVisit InsidePOOL for the latest from the sport of billiards and pool.

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